Fashion Princess Tanning
Launched in 1996, just over 10 years, Jimmy Choo has become the worldwide luxurious shoe brand. His shoes have been on the likes of the Princess of Wales. In HBO Sex and the City, women clamored for his sandals, pumps and boots once Carrie Bradshaw and her friends showed such an allegiance to Jimmy Choo brand.
Who is he? And why he is so popular? Let me tell you Jimmy Choo’s story. Jimmy Choo was born in 1961 in Malaysia to a family of shoemakers. He reportedly made his first pair of shoes at the age of 11. Then he came to London a decade ago to study footwear design at Cordwainers College- now part of the London College of Fashion — Choo began to sell his handmade couture footwear in the late 1980s. Before long, his client list included famous names like Princess Diana, but his one-of-a-kind, handcrafted creations were out of reach for most women. Until 1996, when Mellon approached him, his painstaking methods change to mass-marketing manufacture.
Jimmy Choo insists shoes are important to a woman’s overall look and balance, as well as today’s women requirement. Nowadays, women demand their beautiful walking shoes combing truly glamorous footwear with all the comfortable features, a far cry better than the comfort shoes their grandmother wore. That is just meet Jimmy Choo’s principle.
Look no further than the Clue, Jimmy Choo’s best selling shoe. They sell 10 to 1 compared to the other Jimmy Choo shoes and other Christian Louboutin shoes, if not more. What made this $700 slingbacks so irresistible? Its comfort and beauty. When you walk into a room, it is your feet that carry your body. Jimmy Choo shoes helps women to realize the glass shoe dream. Every lady wears it, and wish her Right Man comes soon.
Lisa gets interviewed at Sundance by the media
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