Timewise Miracle Set
It’s the quintessential quickie of PR. Everything you need at hand when you’re on the go. So if you are out and about what should you have in your briefcase, backpack, bag (purse for ladies, man-bag for men I guess..), or even in your pocket to drum up a little brown bag publicity? Well, there are several things.
If you think of Brown Bag Publicity in the same way that you’d think of a Brown Bag Lecture Series, you’ll be able to brainstorm creatively of what you need. I know that whenever I attend a brown bag lecture series that lunch will always be provided. Why? Because it takes place during the lunch time hour (hence the term brown bag), but also it’s understood that whomever is giving the lecture will be piling in as much information as possible in that one hour for me to digest with my lunch.
Think about what you could cram (and I hate to use the term cram, but for lack of a better term I’ll use it) into let’s say five to seven minutes. Honestly, that’s at most what you should bank on getting out of a person time wise when your out and about.
(1) Business Card – this has your name, logo, and contact information on it, compact and ready to go.
(2) Flyer or Brochure – because you never know who might need your expertise even when you’re in the line at the coffee shop.
(3) Pen – bring two, just to have on deck.
(4) Notepad – just to jot quick notes down.
(5) Bring Your Best Game – that’s right, your best game. When it comes to brown bagging it – pr on the go – you’ve got to bring your best game to the table. Be professional, smile, and have a great
introduction prepared. Even if you’re just handing out your business card, a smile can work miracles and you never who knows someone that may benefit from your company, product or service. With these basic tools in mind, now it is time set the elements of distraction and reaction in motion.
Martial Arts author extraordinaire, Dr. Haha Lung mentions constantly that “well mastered tricks are techniques and half mastered techniques are called tricks.” Directly aligned with this notion are the elements of distraction and reaction. While Dr. Lung equates both distraction and reaction as mental ploys or tactics used as subterfuge mechanisms in mental warfare you are going to apply distraction and reaction to your publicity campaign.
“How?” you ask. No worries because I am going to show you how to do so in such a way that will prove more than beneficial. It’s quite simple actually – that is – when you get right down to it.
There are several layers of distraction available to you within your publicity campaign. Your product is, of course, the main distraction but is it enough to get a solid reaction from your niche consumer? Probably not, because if it was you wouldn’t be reading this article.
So, in comes the hype. That hype consists of any and all articles, interviews and press releases you can muster. It’s the buzz factor that serves as the element of distraction and causes the desired reaction from your niche consumer.
And just what is that reaction? Sales, of course. The distraction is what urges your niche consumer to buy your product – always reminding them of how your product fulfills an existing need that they have. I am willing to bet that you have been distracted by the hype of many products. A solid example of this would be an infomercial. That’s right – those scripted vignettes that television watchers are constantly bombarded nightly. The next time that you see one study the hype that is used because it is the hype that distracts the consumer and triggers the need (or reaction) to buy the product. Studying this technique will bring you a plethora of niche rich publicity.
Viola! There you have the brown bag essentials of a publicity campaign on the go. As always, I hope these quick tips have proved useful. Cheers and good luck!
Former publicist, turned author of “Write Your Way to Millions” and expert eMarketer, A. G. Fielder has carved a special niche divulging coveted industry secrets and marketing trends to the average Joe entrepreneur. A. G. Fielder is a respected eMarketer and mentors entrepreneurs on jump starting their internet businesses while making money work for them instead of the other way around via her pr advice at http://www.lowbudgetpr.org, or http://www.lowbudgetpr.blogspot.com
Mary Kay Miracle Set
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Mary Kay Timewise 3 in 1 Cleanser Normal/Dry Skin $10.00 Mary Kay TimeWise 3-In-1 Cleanser leaves normal to dry skin feeling clean, fresh and radiant with enhanced hydration. As it cleanses, exfoliates and freshens in one step, it begins the process to reveal younger-looking skin. Plus, with each use, your skin feels refreshed…. |
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Mary Kay TimeWise Microdermabrasion Set $25.25 Mary Kay Timewise Microdermabrasion Set : Fight fine lines, refine pores and achieve beautifully smooth skin – immediately – with this simple, two-step set. STEP 1 : REFINE is an advanced exfoliator using the same professional grade exfoliating crystals used by dermatologists, to immediately energize skin and reveal more radiant, healthy-looking skin. Application: After cleansing, apply a quarter-… |
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Mary Kay TimeWise Miracle Set, Normal/Dry Skin $35.00 Mary Kay TimeWise Miracle Set (normal to dry skin) is a premium collection of age-fighting products that work together beautifully. The set utilizes the latest in skin care science to bring you the younger-looking skin you want with fewer lines and wrinkles, improved firmness, and more even skin tone. It includes: TimeWise 3-In-1 Cleanser (normal to dry) 4.5 oz. net wt., TimeWise Age-Fighting Mois… |